Challenge

The client wanted to strengthen their online presence through three weekly LinkedIn posts and regular blog articles on their website. The challenge was that the employees responsible for the content were already busy with their core tasks, leaving little time for writing and publishing content. A solution was needed to make content production fast, efficient, and easy to integrate into their daily routines.

Solution

Sensisize designed and implemented an AI solution tailored to the team’s existing work habits. Since the team was already comfortable using Microsoft Teams, the solution was built directly into their daily tool as an AI agent developed in Microsoft Copilot Studio.

This so-called LinkedIn agent can be activated directly from Teams and only requires a few inputs: a topic, a desired number of sources, an optional angle, and a call-to-action. It then quickly generates a draft for both a LinkedIn post and a blog article—ready for fine-tuning and publishing.

Result

Employees now have their content assistant right at hand and can produce high-quality content in record time—without compromising their primary responsibilities. As a result, the client consistently meets their goal of three weekly LinkedIn posts and regular blog updates, significantly and efficiently boosting their digital visibility with minimal time investment.