Challenge

The client has been using Microsoft Clarity for a while to record user’s sessions on their Squarespace website, to understand user behavior and improve the user experience. However, recent updates to Microsoft Clarity’s consent policy introduced new requirements for how and when user tracking could be activated. Navigating these changes was essential to ensure that analytics remained both effective and fully compliant with privacy regulations.

Solution

Sensisize stepped in to help the client adapt to the new landscape. By reworking the integration between their Squarespace site and Clarity, Sensisize ensured that all analytics features operated in line with the latest consent standards. The process involved careful review of the client’s setup and the implementation of a tailored solution that met both technical and regulatory needs. The exact approach was customized to the client’s environment and the specifics of the new consent framework.

Result

The client now benefits from continued access to valuable user insights, with the confidence that all analytics are running in accordance with current privacy requirements. The transition was smooth, and the client’s website remains a reliable source of actionable data, without compromising on compliance or user trust.