ChatGPT vs. Sensisize: Which AI tool should you use for AI marketing analysis?

If you’ve ever copied a table into ChatGPT and asked, “What’s working in my campaigns?”, you’re not alone. Tools like ChatGPT are incredibly helpful, but when it comes to analyzing marketing data, not all AI is created equally.

Let’s break down different approaches to AI marketing analysis and how ChatGPT compares to purpose-made AI-tools like Sensisize, a platform designed specifically for marketing professionals who want clear, accurate, and privacy-safe insights.

Why ChatGPT may not be optimal for AI marketing analysis

ChatGPT is great for:

• Getting quick feedback on ideas

• Writing headlines or ad copy

• Helping you think through problems

  
  

But when it comes to analyzing data, there are a few caveats:

⚠️ Can you trust the numbers?

Not really. ChatGPT is a language model, so working with math and numbers isn’t really its specialty. That means if you paste a performance table in and ask it to find trends, it might misread something or get the math wrong. Sometimes ChatGPT might write its own code to analyze your data, but there is no guarantee, and are you able to tell when it does so?

⚠️ 2. Is your data private?

Depends. Unless you’ve disabled data sharing or are using a secure version, there’s a risk that your data could be stored, or worse, used to train future models. That’s a big issue when you’re working with sensitive campaign or customer data. Do you know how to disable data sharing in your favorite AI-tool?

⚠️ 3. How long does it take to get insights?

You’ll need to do a lot of the thinking yourself. You have to know what to ask, how to ask it, and double-check the results. It’s not exactly plug-and-play.

⚠️ 4. How do you export data?

Before you can analyze campaign results, you need to get your data exported. Having your data ready and formatted properly is a crucial first step before leveraging any analytics or AI solution.

How Sensisize Does It Differently

Sensisize is a platform built for marketers who need accurate, fast answers from their data, without the guesswork or privacy risks.

Here’s how it helps:

✅ 1. Trustworthy calculations

Sensisize doesn’t rely on LLMs to do math, instead actual calculations are made to ensure correct insights.

✅ 2. Your data stays private

None of your data is used to train AI, and your data never leaves your control. It’s designed with privacy in mind from the ground up.

✅ 3. You don’t need to know what to ask

Sensisize helps you discover insights by suggesting the right questions automatically, such as “Which campaign is underperforming?” or “What search key words has the highest click-through-rate on Google?”. You don’t need to be a data expert to come up with the questions, nor the answers.

✅ 4. Insights in minutes, not hours

Sensisize connects directly to your data and pulls the numbers from the source and formats the data in an analysis-ready format.

No need to prompt, rephrase, or troubleshoot. Sensisize gives you clean, relevant results – fast.

Quick Comparison

The Bottom Line

ChatGPT is a powerful brainstorming partner, but when it comes to understanding your marketing performance, you need more than clever conversation. You need answers you can trust.

Sensisize gives you exactly that: fast, accurate, and privacy-first insights, so you can spend less time wrangling spreadsheets, and more time improving your results.