Security - Are my data safe "in the hands of AI"?

Yes, your data will not be stored by our AI-systems, and they will not be trained on your data. Your data will be used exclusively to generate your reports. This ensures that you stay in control of your data.

Accuracy – Can I trust conclusions made by AI?

At Sensisize we are using advanced techniques to ensure that the AI-generated reports are as objective, accurate and correct as possible. We continuously test and validate our models to maintain high accuracy. It should be noted that you know your business best, and that AI should be seen as a helping hand. The decision on what recommendations to act upon lies with you.

Cost/benefit – It takes time to get to know a new platform, how can I make sure to get the most out of it?

Sensisize realizes that there are many other tasks taking your time. We hope to lighten the load of some of these tasks by gathering and analysing data for you. We understand that it can be a task in and of itself to get to know a new platform, therefore we suggest to start out small by generating a single report with a single data source, and get to know the platform slowly. Once you feel at home in the platform you can generate more complex reports as need be.

Complexity – It sounds highly technical, do I need to be a technical person to use the platform?

Working with AI can be complex, but Sensisize's platform makes it easy for you. The platform is responsible for all interaction with AI, so all you need to do is to select what data you want to see in the report. The platform takes care of the rest, and you'll receive interactive reports presented to you in a graphical layout.

Ethics – How do you ensure use of the platform is ethically responsible?

The use of AI requires a number of ethical considerations, among others to ensure decisions are not made based on biases. Sensisize's platform should be viewed as a helping and when working with marketing, and the decision on what AI-recommendations are acted upon lies with you.